Sony is back!!! But they have clean up the wor

HyperMedia wrote on 3/12/2011, 12:27 AM

In the past two years, in terms of the indie filmmaker space, the buzz has certainly been owned by Canon and the HD DSLR revolution. For the high end space, RED and their “5K” EPIC has also stolen much of the limelight this past year. Has this commotion awoken the sleeping giant? After seeing what was shown at today’s presentation, it’s probably safe to say that Sony has definitely gotten its groove back and will definitely own this upcoming show. Period.

By HDVideoPRO Neil Matsumoto

Sony is back!!! They will be showing all new 3 D Sony products at NAB. From 3 D still cameras, 3 D Vaio HD computers, 3 D Flat Screen TV's and 3D/HD HandyCam cameras. Finally Sony comes back strong. With Vegas and Avid being one of the first to edit in 3 D Stereoscopic I see the future.

Now I get why, Sony has been tagging everything in 3 D. They have whole line products that create, edit and view in 3 D.

For a minute I thought Sony was losing the technology lead to Apple, Nintendo, Canon and Panasonic.

Apple iMac, iPhone etc. and touch screen technology.
Nintendo’s Wii.
Canon DSLR HD camera’s
Panasonic 24p camcorder and 3D cameras.

Even though Sony was the first to used 24p and touchsceen technology on their camera/computer line. However, it just didn’t catch on... like Panasonic 24p and Apple iPhone and iPad etc.

Vegas Pro 10 or 11 can really morph into a special NLE system with all this new 3 D HD and Super 35mm cameras coming soon!!!! But they have clean up the workflow and filter out the bugs. Keep improving on speed and efficient. In addition, focus on adding features for filmmakers to work with all these new camera format and raw metadata ---PMW-F3 and the new NXCAM S-35mm.

NAB SHOW
http://www.nabshow.com/2011/index.asp
http://www.hdvideopro.com

Comments

ushere wrote on 3/12/2011, 1:11 AM

i would be very happy if they simply cleaned up their act.

all the bells and whistles are simply useless if you can't get them to work (and together!) properly.

DGates wrote on 3/12/2011, 2:19 AM

Well your screen name is appropriate. 'Hype' seems to be what you're good at.

3D doesn't mean that much to the VAST majority of us in video production. Check the stats. 3D is waning. Which means that Sony was late to the party. Again.

John_Cline wrote on 3/12/2011, 2:21 AM

Here we go again...

farss wrote on 3/12/2011, 3:04 AM

Well I do agree about one thing, the F3.
Had one in my hands a couple of days ago complete with the 35mm Sony prime. Woo hoo, what a BEAST. Around 120mm diameter so it looks HUGE except it is really , really light. Taking it off the camera I expected my hand to get almost crushed but no, weighs almost nothing.

OK, it's made of some hi tech plastic but considering you get the kit of three for $6K they are uber cheap, like the whole three is half the price of one Ultra Prime so you really cannot complain. From what I've seen of the tests for the money they are pretty darn good, way to go Sony.

Bob.

Rob Franks wrote on 3/12/2011, 4:10 AM

"Check the stats. 3D is waning"

It is???

While it is true that 3D has been slow to gain traction, it's more because of the economy than anything else. But to say that 3D itself is waning simply means you have no idea what you're talking about. Heck... we even have TV stations broadcasting 3D now... both live and recorded. ESPN, FOX, CBS, Golf Channel, MSG, TNT... etc. That's never happened before. TV stations don't broadcast "waning" technologies.

JVC's new full resolution 3D cam hit the store shelves about a week ago... and people are buying. If you don't believe then go have a look on the AVS forums.(The Sony cam comes out towards the end of April)

Yes it's true... 3D has been slow to gain momentum... but "waning"... sorry guy... you're a tad behind the times.

Laurence wrote on 3/12/2011, 8:20 AM

While I have no immediate use for 3d I have no doubt that in the futue 3D is going to be the norm. Let me be the first to predict that the iPad 3 will be called the "iPad 3d", and will have dual 3d cameras and a 3d screen.

gpsmikey wrote on 3/12/2011, 8:41 AM

Hmmm - surround sound first, now surround video ... how about a phone booth with flat screen TV's for the walls. There you go the ultimate experience of surround sound AND surround video. Where is the Targus when we need it ??? Dr. Who has it ! :-)

mikey

HyperMedia wrote on 3/12/2011, 9:53 AM

http://www.hdvideopro.com

Checkout this article from HDVideoPro. 3D and the Super 35mm NXCAM Camcorder is the wave of the future. My statement is because I think Vegas Pro could be the independent filmmakers editor chioce.

If Vegas Pro can work with the raw metadata in these new cameras and develop a efficient workflow. It seen like every schools is including Digital Media in their curriculum and Reality shows being the norm. Consensus forecasts suggest that most of the growth will come from new digital media.

This is thier sweet spot! They have a chance to be really special NLE.

Rob Franks wrote on 3/12/2011, 11:10 AM

"Hmmm - surround sound first, now surround video ... how about a phone booth with flat screen TV's for the walls. There you go the ultimate experience of surround sound AND surround video. Where is the Targus when we need it ??? Dr. Who has it ! :-)"

Well... I have both surround sound as well as a 3D tv, and watching Avatar 3D was nothing short of an amazing experience. Of course I don't think I would do 3D as a full time venture... but it is yet another option to heighten the viewing experience.... and it does a GOOD job at that.

Now you do have to be aware of the content you're watching. Avatar was the exception because it was specifically built for 3D. On the other hand most of the other stuff is 2D up-conversion which isn't 1/2 as good.

Rob Franks wrote on 3/12/2011, 11:15 AM

"Checkout this article from HDVideoPro. 3D and the Super 35mm NXCAM Camcorder is the wave of the future. My statement is because I think Vegas Pro could be the independent filmmakers editor chioce. "

Well... Vegas still has a ways to go with 3D. What they have given us is a good start, but we really do need true 3D blu Ray abilities as well as the ability to handle frame packed interlace/progressive (which is used in these new full resolution 3D cams). At present there is no way to edit frame packed interlace/progressive and it LOOKS like this will become the new standard for these 3D cams.

Right now all we can edit is the 1/2 resolution consumer level stuff. But yes.... on the other various 3D discussion sites about the only name you're hearing right now is.... "SONY VEGAS", and that is most certainly NOT a bad thing.

eightyeightkeys wrote on 3/12/2011, 12:33 PM

...i would be very happy if they simply cleaned up their act.

Yes ! Thanks.

John_Cline wrote on 3/12/2011, 4:00 PM

We hear in stereo and we see in 3D, we've had surround sound for a while and now we're off to a good start towards viable 3D video. I don't remember anyone saying anything particularly negative when film went from black and white to color, but a bunch of Luddites sure are squawking about moving from 2D to 3D. I fail to understand their opposition. 3D isn't going away. In fact, I'm quite anxious to buy the new Sony Full-HD 3D consumer cam just for my own personal stuff.

http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921666294297

Rob Franks wrote on 3/12/2011, 4:32 PM

"In fact, I'm quite anxious to buy the new Sony Full-HD 3D consumer cam just for my own personal stuff."

I'm counting the days... and have been for a while now. I can't wait until I get my hands on one.

It's a bit ahead of its time though. You can't get the full res off the cam onto a disk. At present there is nothing that can edit/playback frame packed interlace, so it must be played back from the cam to the tv through hdmi. I would imagine they will have software solution out sooner or later for this, but for now.... that's the way it is.

deusx wrote on 3/12/2011, 9:20 PM

I watched Avatar in 2D and that movie is such an unbelievable load of crap, it makes no difference how many dimensions you add.

Boring, painfully long meaningless eye candy scenes.

Unbelievably cheezy and unimaginative writing.

You go to some other planet and find a bunch of new age/native Americans ( yeah, let's make them big and blue that will make it believable ).

And it suffers from the most insulting ( what I call the Tarzan syndrome ) flaw you'll find in many / all movies of this kind..

Natives are always so stupid and depend on a white man to save them ( in this case a crippled white man using his avatar, but still it's again the white man showing natives how it's done ).

I'm going to stop just short of saying that anybody involved with this movie should be put to sleep.

apit34356 wrote on 3/12/2011, 9:24 PM

"You can't get the full res off the cam onto a disk." Sony remembers all the cries about avchd being so slow to work with. Their "conditioning" the market place to be ready for some serious HD demands with the current OS's. Basically, if the camera can regenerate it, then it can be done on external current hardware. But editing will be an IO challenge for a lot of systems, I think. ;-) 3D iPad...mmmm.... google is already doing that...... but a 3D iPad would be good..... then the fanbois would never have to actual meet people in person, a good thing, for the public I think! ;-)

apit34356 wrote on 3/12/2011, 9:28 PM

"I'm going to stop just short of saying that anybody involved with this movie should be put to sleep. " A little too much espresso today? ;-)

John_Cline wrote on 3/12/2011, 9:32 PM

Thanks for that uplifting and objective review of Avatar. Glad you enjoyed it!

I assume that you've made something this successful?

deusx wrote on 3/12/2011, 9:44 PM

>>>I assume that you've made something this successful? <<<

Depends how you define success ( seems to be money made off brain-dead populace in your case )

Financially no, artistically, my morning trip to the toilet was more successful that Avatar. Maybe next time i can scan used toilet paper , import it into vegas and make it 3D?

I don't get paid 5-6 figures like Paris Hilton just to show up at some club, either, so what exactly is your point?

John_Cline wrote on 3/12/2011, 10:03 PM

Are you off your meds today? This thread isn't about Avatar, it was merely mentioned in passing and then you went off on a pointless scatological rant.

deusx wrote on 3/12/2011, 10:22 PM

>>>scatological rant<<<

It's Avatar, there is no other way to rant about it ( it was actually an unbiased review ).

Relevance? It's 3D and that is quoted as the finest example. I'm not for or against 3D. Don't really care, just saying 3D will not turn crap into diamonds. It will simply be crap in 3D. Avatar would have been just as successful even without 3D ( less money because of non 3D prices, but just as many people would have gone to see it ).

Avatar and Star Wars are just that kind of a movie. Retarded entertainment for the masses. It works every time. An argument could be made that those need 3D the least. Shooting, flying and blowing things up for 2 hours is all it really takes if you have enough money for a sadistic marketing campaign.

Does anybody remember the first Batman? Marketing for that one was so over the top there was no way people weren't going to see it. By the time movie opened it didn't matter what the movie was.

John_Cline wrote on 3/12/2011, 10:30 PM

I prefer to make entertainment for the masses, I like to live well. I guess I don't have to worry about the two of us going after the same clients.

Rob Franks wrote on 3/13/2011, 6:08 AM

"I watched Avatar in 2D and that movie is such an unbelievable load of crap, it makes no difference how many dimensions you add."

I disagree.... not with Avatar being crap of course... I didn't care for it much either. Frankly I can't even fathom the idea of Avatar being up against Hurt Locker at the awards. But that's not really the issue here is it.

When Avatar first came out I sat and watched it originally in 2D.... or I TRIED to anyway. Ended up turning it off about 1/2 way through. Never did see the end in the 2D version.

The 3D version however had me going all the way through.... it was that good. The quality... the depth.... it was a whole other level of entertainment. It took a crap movie and and actually made it entertaining.

farss wrote on 3/13/2011, 7:58 AM

Put simply no one went to see Avatar for the story. They went to be entertained and for sure, if they saw the 3D version they got their money's worth. All over the world people pay to see sporting events, no story there either really but they keep coming back.

As an old director friend of mine likes to keep reminding me "It's show business, no business, no show".

As a choreographer friend / client of mine just said to me, "one for the money, one for the art".

Bob.

Rob Franks wrote on 3/13/2011, 8:50 AM

"Put simply no one went to see Avatar for the story. They went to be entertained and for sure, if they saw the 3D version they got their money's worth."

Exactly. And contrary to popular belief it's not the various hardware manufacturers pushing 3D... it's Hollywood itself. Overall theater attendance is down and to combat that 3D is being used.... and it IS working.

http://www.nypost.com/p/news/business/film_revenue_boffo_in_SeJOtfa7Iwj0V3cSs2FQpK

The hardware industry is simply picking up on the realization (that Hollywood as put forth) that there is money to be made in 3D.

I for one welcome the ability to tell the story from yet another set of angles and options and don't for a single second understand those who call themselves professional videographers DON'T welcome this. It's another set of tools for those in the pro industry to make more money. People must really enjoy shooting themselves in the foot I guess.