You had the lower price ($140) for the first couple of months after it was released. After that initial period it went back to the standard upgrade price. I, for one, think it's GREAT that one price can upgrade from any previous version. Certainly saves the hassle of having to deal with different prices coming from different versions too!

Since you have been using Vegas so long, you should know that Sony provides an upgrade path within your budget within the first couple of months of a new version coming out. I waited until the last day, but I did take advantage of the special pricing to upgrade from v8 to v10 this time around. Yeah, it would be nice if it was a permanent offer for those that owned the most current version, but I think it's Sony's plan to get as many people to upgrade as soon as possible by putting a deadline on the offer.

I skip upgrading every other version or so too, knowing the upgrade price is the same no matter which version I'm coming from.

I'm in software sales too (healthcare software), and the upgrade price on one version older is cheap, two versions old is not as cheap, and older than two versions you get no discount. So yeah, the way Sony does it isn't "industry standard", but hey, works for them, and for those on way older versions it's a cheap way to get the newest.

But yeah, as others have said, you could have got it cheaper for a few months right after it came out, maybe you can find it online cheap somewhere like B&H.

Thanks all. Guess I was asleep at the wheel as I haven't been focused on editing for awhile and wasn't even aware that v10 was out. Kind of comes in spurts for me.

Again, not really complaining-- it's just a weird system. This tells me to just wait until v11 to spend any more money with Sony. I gotta say, that can't be a positive thing for the bean counters... they'd have my money now if there was a graduated system.

I'd guess that more people upgrade because of the pricing than delay because of it.

This tells me to just wait until v11 to spend any more money with Sony. I gotta say, that can't be a positive thing for the bean counters... they'd have my money now if there was a graduated system.

You may not have to wait until V11 ... occasionally Sony does offer a reduced price for upgrades. That how I got V9 (from V8) as I could not afford the upgrade when V9 was first out.

The problem is HOW WILL YOU KNOW when V11 is out??? You could check this forum .. but you'll need to do it pretty regularly. Another way is to sign up for e-Mail notices from Sony .. and then don't ignore them ;-)

I am a "bean counter" in my Real Job . . . my guess is that Sony looks at upgrades as Annuity Revenue as opposed to New Revenue.

Our world has us salivating for the newest, biggest, best, latest, greatest. Why ever would we settle for 9.0 when we can have 10.0? Or 11.0? No, wait, 12.0? (I'm not saying that's the best choice, I'm just saying who wants the old when we can have the new.) That is annuity revenue at its finest.

So offering the upgrade for a deep discount gets almost everyone on board AND helps flush out the development issues that all new software contains.

What if it took months to get a large population of power users on board? Then it would take months to identify those funky little (and big) issues and it would also be costly because the developer might have to discover those issues on their own. That might drive up the cost of future releases.

Those are my thoughts anyway.

Regards,

Kimberly

Sony does a "deal of the day" email. It's almost always for Acid loops, but once in a while you'll see something from Vegas in the emails.