What does this have to do with Vegas or even video editing?

The iPhone is a Unix machine that does video editing:



ReelDirector 2.0 allows you to do multi-track sound editing and mixing, use stills in addition to video and do a Ken Burns effect. You can also trim and split imported clips, do opening and closing titles, etc.

Even so, I put an "OT:" at the beginning of the Subject line.

My guess is that you didn't mean that I should have left out the "OT:" part because it was about an NLE machine.

To be clear: this post wasn't about any particular NLE or any particular equipment, it was about the kind of executive "remoteness" (lack of awareness of what their customers do) that killed Compuserve and many other companies.

It's something we can all learn from, and I'm glad that this aspect seems to have much improved in SCS over the last two years especially. I was worried there for a while, but nowadays it looks like they really get it and are working hard to realize their vision.

Dang, Bjorn, you outta go into politics!

Course, you are such an Apple fanboy -------- you must be the regional VP of Apple marketing! ;-)

I bought my son a Droid, he loves it. To balance the books I bought my other son a ZuneHD, he loves it. I wish they put an OLED display on the Droid. When I first watched the ZuneHD video demo, it was almost like I couldn't believe my eyes. The image is not of this earth. 52" OLED display will be my next TV.... in 5 years maybe.

Dang, Bjorn, you outta go into politics!

"If nominated, I will run to Mexico; if elected, I will fight extradition."
(Said by Cliff Robertson's character in the movie "Malone")

Seriously, I'm too naïve.

It hadn't occurred to me that anyone would think my observation from 8 years of using Vegas (since VV3) would be anything but a simple observation.

But I should have guessed that some people would think that if I related an observation where there was a particular product involved on the periphery, that it would be about the product, not about the general observation.

On the other hand, product reviewers are often pretty naïve too.
Vegas got many poor reviews over the years because it doesn't work the way other NLEs work (in a number of ways), and reviewers didn't take the time to learn the alternative ways of doing things in it, so they gave it a poor grade for the wrong reasons.

Android phones on the other (third?) hand have gotten off scot-free even though they can only store 256 MB of programs and user data, even if you have 8 or 16 GB of storage overall.

Seems few noticed that this means you can't run more than one app like Epocrates, or other apps that need a local database, or games that have a lot of 3D environments.

No problem for PacMan and Afart (or whatever it might be called on the Android platform, DroidFart perhaps?:O).

The image is not of this earth. 52" OLED display will be my next TV.

OLED displays cost about twice as much currently, but that disparity is expected to become small by late next year with already-planned manufacturing volume scheduled to pick up dramatically.

"Regular" LED screens are already incredible, at a premium of perhaps 20% over regular fluorescent tube-backlit LCDs.

LED screens have a 60% larger color gamut (i.e. they can show 60% more different colors), and I don't think OLED will be able to improve that by much.

The hope is that OLED will end up being less expensive than LED eventually.

But battery-powered OLED devices have to switch to using a dark background for all user interfaces, in order to save power (OLEDs use most power when showing white, 330% more than regular LED, even though they make up for it with darker colors):

Course; the data is very miss leading because the 200nit is the mobile lcd best performance range, not the OLED. The lcd or lcd led can not match the output color range or nit of the OLED at the normal operating range, the power requirement is just too great. This example basically cripples the OLED output to match the lcd 200 nit output, which no product manager in his right mind would do, unless this is an Apple fact. ;-) besides running a driver circuit for 4-6bit color vs +8bit is more of power drain that the actual OLED panel.

I'm not an authority on OLED vs. LED output power or color gamut ("color range"), but why do you think the gamut is different, and why do you think 200 nit is "too low?"

Apple doesn't use OLEDs today, but their displays (iPhone and MacBook Pro) are so bright I have to turn down the intensity or I would need to wear sunglasses.

So if using OLEDs would allow the brightness to be cranked up even more, I wouldn't know what to do with it.

The table shows that OLEDs use less power for low and moderate video levels. Only with images more towards white do they pass LEDs in power consumption. So in practice, probably no factor as long as the UI isn't on a white background (like this forum for example).

"Apple doesn't use OLEDs today" I was roasting you about Apple. ;-)

OLED color gamut is massive compare to the standard mobile LCD. Part of the power consumption is the OLED driver logic is the bit depth for color. So, running at low nit settings, the driver circuit is what eating power. But there no real comparison between OLED and LCD where LCD beats OLED nit vs power use at the standard operating range for brightness for the OLED,..... in any engineering document, period.

"Android phones on the other (third?) hand have gotten off scot-free even though they can only store 256 MB of programs and user data, even if you have 8 or 16 GB of storage overall."

My Droid is LOADED with apps and I still have 160 MB free. I'm not too worried.

There is so much Apple envy in this forum. It would be funny if it wasn't so pathetic.

Grow up children.

"There is so much Apple envy in this forum. It would be funny if it wasn't so pathetic." absolutely no envy from this corner, Apple managing and marketing of the iPod and iTunes was smart, but not only ones that has dominated a single market for long periods of time. If you study GM's mid 70's Cadillac division marketing of the Seville as a new superior design car when it was build on the Chevy Nova frame, you'll see similar between Apple and Cadillac product presentation and media control. Great marketing can make an average product "cool", etc., Apples feeds the ego with some style and every so often, very smart UIs. But they do "borrow" a lot IPs of others in the markets they go into. ;-(

That's too funny.

You say you have no envy of Apple, but then go on to spew a long rambling comparison that has nothing to do with anything.

Nice try though.

So you're thinking of the iPhone as "an average product?"



And unlike others, Apple "borrows a lot?"

Here's from the Droid release video, three years after the picture above from the release of the 1st generation iPhone:




Imitation is the sincerest form of flattery, they say...


Note that I never compared OLED with LCD (in its tube-backlit form a rapidly disappearing technology).
It's about OLED vs. LED today.

Check out a matte 17" LED MacBook Pro and compare that with any PC laptop screen (including LED). I have checked out a bunch and it was as if most of the horses got stuck in the starting gate...


I don't think there is enough OLED manufacturing capacity in the world right now for Apple's needs. They are already buying most of the world's production of flash memory chips, and OLED is very difficult to manufacture.

Remember, Apple isn't this "small scrappy company" as some have suggested. It is the world's 3rd largest tech company by market cap, where Microsoft is #1 and Google is only half a nose hair ahead of Apple.

The 80 or so applications on my iPhone take up 401.8 MB.

The largest apps are of course those with built-in information databases, but even most games (with powerful graphics) take up tens of megabytes each.

The Android Market web site shows you all the apps available for this platform.

Correction: It doesn't. "For a comprehensive, up-to-date list of the thousands of titles that are available, you will need to view Android Market on a handset."

That would be an Android handset of course.

Even Apple couldn't have come up with something so fiendishly clever. "Buy this phone and we'll show you what software you can run on it!"

:O)

Note: I am very very glad to see the iPhone get some competition finally. It is very unhealthy when one company gets an overwhelming market share.

Just look at what happened to Microsoft when Windows and Office owned the world, and Intel until AMD kicked their hamstrings a few years ago.

>>>>Check out a matte 17" LED MacBook Pro and compare that with any PC laptop screen (including LED). I have checked out a bunch and it was as if most of the horses got stuck in the starting gate<<<<

You really need to get out more and check out some laptops with RGB LED screens and i7 chips. Something you may see in a mac book pro around 2012.

Dgates, my point was Apple is not unique in its marketing or packaging, other companies has dazzled the crowds before and for bigger money. I think Apple iPod products offered a lot better $value when brought vs the buyers of the GM's Seville. I avoided comparing mp3 players and phones because i was commenting more on the managing of the market battle, Apple is not unique in this, this has been done before, so it's not a new business model, Apple did a better marketing job than it's competitors and managed to keep itunes lock-down and on top which is most amazing of all.

But if you think commenting about Apple's current legal IP issues is Apple envy, then you are confused.

I just saw the Droid commercial which has the three people looking at the iPhone in a glass case. That shot in the Droid commercial is a parody of the original iPhone spot, nothing flattering about it. Context is everything. Nice try.

Here is the entire Droid commercial:

the Droid commercial is a parody of the original iPhone spot [...] Context is everything.

Sorry, I forgot to mention the context:

The iPhone photo wasn't from a spot.

It was not staged in any way, it was just a shot taken by an attendee at an Apple prelaunch event (WWDC?), and it became iconic in a heart beat.

The Droid commercial on the other hand was staged 100%, and it obviously wanted to look as much like its hero as possible. It wanted to say, "We're like this, only even better!"

Personally I am very glad to see more smart phones working on unseating the iPhone from its throne, because it will give us better handhelds, whether iPhones or something else.

Android phones so far have been more "industrial-looking" and I can see how that appeals to some people over the very elegant timeless design of the iPhone that is no doubt more of a mix of masculine and feminine sensibilities.

Alright, it was a parody of an iconic photograph, which makes the Droid spot even more clever. It is obvious that is an iPhone in the glass case in the Droid commercial, it is white like an iPhone.

Look, enjoy your iPhone. Apple appeals to a specific type of individual who thinks that they are being outside-of-the-box by choosing Apple. I'm not going to change anyone's mind no more than I could change their political affiliation or religion. The religion in this case is Apple and the messiah is Steve Jobs. By the way, it's obvious what the Apple kool-aid does, but how does it taste? Like Apples?

"It was not staged in any way, it was just a shot taken by an attendee at an Apple prelaunch event (WWDC?), and it became iconic in a heart beat." Gee, Course you were a VP of a big company? . ;-( The whole layout, the elevated glass requiring the average individual to look up to the iPhone, its as staged as a Hollywood and wall street ad can get. ;-) I wonder how many pics did the photographer(s) shot to get the "ideal" look? ;-)

Sometimes Course you amaze me with your range of experiences and good insights but then you go fanboy over Apple. ;-( I guess those LA addiction clinics going to have to add "Apple" to the designer drugs and other addictions! ;-) I was so hoping that you could get your PvLicense again get working on the multi-eng cref. but that new addiction may slow you down-------- there are no Apple "easy on" buttons and itunes apps to program the Nav equipment. ;-)

But I'm ok with the clever marketing, just don't pretend it was a simple showing with no or little thought or effort to glamorize a phone into an art object of desire. I actually enjoy the clever presentational style on some things.

Market researchers say that over the last few months teens have been less inclined to buy iPhones, simply because they have become so common and the kids want to be different.

I never cared about being outside or inside the box, I just get whatever work tools will work best for my needs.

For a handheld computer, the iPhone has no competition, for my needs of course.

Everyday at work, I use a Windows workstation next to a Mac ditto. Does that mean that I am following two religions at the same time?

If I preferred say BMWs over Fords, would that make me a follower of "the BMW religion?"

Why does it always have to be either/or?

My current favorite among apples is the Honeycrisp I'm eating right now. It is both sweet and crisp, just like the products that are named after the fruit. But I know some people prefer Fuji or Royal Gala, not to mention the old hybrids, and I'm perfectly fine with that. Why should I feel insulted just because someone else prefers a different kinds of apple?

I think I need to get on the Onion's web site to buy their bumper sticker that says, "The sports team from my area is better than the sports team from your area."

Sports has this same thinking: you can't be a fan of the Lakers and the Clippers both.

And, come to think of it, aren't the three Abrahamic religions (Judaism, Islam, and Christianity) worshipping the exact same God, by definition no less? Even with that, these religions are definitely on different teams, with the other two being "inhabited by infidels" who wouldn't know the One True God if He bit them in the hamstrings.