Oh, I agree. But this is for the salespeople. God, if I saw that and then had to go out and sell Vista, I'd be a little depressed.

So when I say they're nerds, it's in marketing mostly. They just have NO idea how to come across as cool.

now that was embarrassing to say the least....

does springstein know about this? if yes, he must be short of cash. if not, he wont be by the time a good lawyers dealt with it ;-)

I thought it was great. "Bruce ServicePack" with terms like "ais and mdop" rolling off the tongue. Seems to me to be a bit more original than some actor on the TV trying to mimic the laid-back look of Steve Jobs in a pair of jeans.

I think it simply fell short with one or two of the actors.

I think it simply fell short with one or two of the actors

yes... possibly... or perhaps it was just the creative talent of the people who produced it?

................................................who knows?

Still here's another example of creative genius from the people that brought us Windows.

Untrained Melody

New Hope Media

"Still here's another example of creative genius from the people that brought us Windows."

Hey! I didn't even know they had that. The wife and have been sitting here for the last week trying to figure what the heck to get my kid for the birthday. This fits her perfectly!

Made by nerds for nerdy marketing types, at least they've got an excuse. This ad has no excuse.

On the other hand I was at the CS4 roadshow yesterday. Got to see only a little of made as a CS4 demo. Shot on RED and a Sony consummer AVCHD camera, all seemed to go onto the one T/L quite happily. If you want to see the happy ending watch .

Bob.

I have a real hard time believing that's a real MS promotions video.

It is real. That's the sad part.

they've gone down hill in PR videos then since this one:

Well, the good news is that MS will never have to worry about being sued, since I can't imagine that the Boss would want to lend credence to the possibility that the video makes reference to him.

This spoofs the music video where Bruce pulls Courtney Cox up on stage. That video is almost 25 years old. Talk about being behind the times.

Microsoft is in Seattle right? They should have used the Smells like Teen Spirit video.

(That video is 18 years old. That is depressing.)

Lame!

Bob: This ad has no excuse.

"Flexibility. Power. Control. Comprehensive in its capability."

Those are not benefits.

They are not even features.

They are just generalities that say absolutely nothing.

They try to show what Vegas is about, but fail miserably.

This ad is what happens when administrators direct outside marketing efforts, without bringing in real customers who could say why they bought Vegas.

Did anyone here go shopping for an NLE that had "flexibility, power, and control?"


Thanks for the "Double Identity" clips, great fun and great pun on "Double Indemnity," a noir movie classic.

"Noir" comes from French, but not in the way most people think. The term originally referred to a series of pulp paperbacks sold in train stations in France. All the crime books came with black covers, "the black series." The concept soon became a household name referring to the style, and these books eventually made it to film with actors like Jean Renoir in France (and a current PBS radio series with Guy Noir :O).

re bob / coursedesign....

does anyone actually buy an nle based on a video of it?

i mean there's some pretty effective adverts out there for cars and the like, but no one in their right mind (is anybody in their right mind?) is going to go and buy a ford or toyota because of the ad alone. the least you'll do is test drive it first....

and if i am in the market for an nle, where would i see the ad? 2am on a commercial channel? trade show? website?

curious,

leslie

Good thinking.

I think most people decide to try out NLEs based on positive magazine reviews, and in the past also full page magazine ads.

Vegas' ads said it was "like.no.other."

That slogan probably cost them $250,000, and it doesn't say if this means Vegas is better or worse than the other NLEs.

Sad, because Vegas really has a great story, and it is very specific.

As the saying goes:

Build a better mouse trap and the grass will grow tall outside your door.

Unless you do good marketing.

I think you're wrong on this.

When the French came up with term film noir, they were referring to an American phenomenon. After WWII, the french finally got to see years of American movies all at once. They noticed the detective story had changed, it was harder edged and more cynical. (Imagine in 1985, you got a crate of several years of black pop records from New York, you would have discovered that Hip Hop had been created.)

Black Film referred not only to fact that most of the plots took place at night, but that they were also darker psychologically. Also for novels, the hardboiled pulp stories started in America too. American films obviously sprung from the pulp stories, However, the French were not reading, homegrown french noirs, not in 1945 they weren't. They had just started to reading American and English stories in translation. So Film Noirs burst on the French scene prior to any real French noir existing. The term was film term first and then it got applied to print.

The slogan for the CS4 Roadshow was "The Never Rendering Story".
It nicely sums up their vision of never rendering until final ouput and then render everything in one go. Perhaps not that impressive until you see how it works accross video, web and print. Use one set of assets to build everything, dynamic link tracks it back to the source, no more assets scattered everywhere, no more worrying about scaling. Make your movie, make you DVD, make your posters, brochures, flash animations and web pages all from the one set of assets. Impressive concept that rang a few bells even at my lowly level of production. The best news of all, not too hard at all to use this with Vegas or FCP as your NLE of choice.

So to answer Leslie's question of would you buy an NLE from an advert, no. But you might buy a concept that improves your workflow and profitability. At least you'd give it some serious attention.

Bob.

SongSmith looks pretty sweet... if you like the repetitive piano beats. I wonder how it works in real life?

Hey y'all, you hi-jacked my thread!

We're supposed to be dissing Microsoft!

=P

Naw, the more posts a thread gets, the greater the chance it will turn into a Vegas bitchfest. :D

Okey dokey, back on topic:

Steve Ballmer sells Windows 1.0

"And the value of Hindsight? -

Nice one Glenn . . . . " . and you get a clock!"

Grazie

ps: http://images.google.co.uk/imgres?imgurl=http://www.emsps.com/oldtools/photos/ms/win/10.jpg&imgrefurl=http://www.emsps.com/oldtools/mswinv.htm&usg=__mXAzSv-BFt6MRWseJeFdfQ92gjY=&h=400&w=361&sz=24&hl=en&start=8&um=1&tbnid=wbpoAIS5dZlZmM:&tbnh=124&tbnw=112&prev=/images%3Fq%3Dwindows%2B1.0%26um%3D1%26hl%3Den%26sa%3DXAnd for all you nostalgics . . . . [/link]