Subject:Quo Vadis?

Posted by: jds

Date:4/11/2000 9:12:00 AM

OK. You've got Vegas Video out of your system. Now back to
the roots. After all, the name of the company is "Sonic"
Foundry. I understand the multimedia mission, but...

The motto "Create, Edit, Deliver" must reflect State Of The
Art. The package baseline must now include 24 bit, 96 kHz
capabilty, increased speed and efficency plus supporting
features including effects, state of the art rendering to 16
bit (have a talk to Apogee about licensing UV22?)and noise
reduction (about time this was bundled). The interface of
SF4.5 is both deep and broad in a 16-bit world, but in terms
of addressing the advancing market, even Cool Edit 2000 must
currently be considered a leader in the "bang-for-buck"
value proposition.

A statement of commitment to maintaining the Sound Forge
platform as "editor-of-choice" in the professional stereo
market is long overdue. Every marketer knows that it is
cheaper to retain existing customers than to gain new ones.
"Forwards ever, backwards never" may be a motto to reflect
on.

jds