that V7 "brochure" is box art for dealership websites...

as for upgrading, i see enough improvement in DVDA4 to warrant the upgrade (albeit weak on teh Vegas front) but we wont know this until there both availabel for downlaod for testing..

i agree about ethical marketing but avid & adobe do the SAME thing. Adobe touts the fact of support for photoshop & audition.

i agree they should focus on WHY vegas kicks ass (not appologizing for my languague) over everyone else and NOT sony related tie ins that only consumer level people would accept.

but u also gotta understand that this "consumer" level is wher the bulk of teh bux lay...

lets face it, its the "amateur" with the 1500 handycam who wants to make god videos will look ...
starting from a cheap arsed NLE, these marketing strategies are to show the amateurs how "easy" it is to use a "pro end" NLE... so theyu target the ignoramous' amateur in an attempt to get the mto upgrade to their product.

Lets face it.. compare to premiere, vegas users are few and far between.. of the units i sold, i'd sell 10 coies of Prem, while i'd only sell one or 2 copies of Vegas.. moreso for DVDArchitect and Vegas as "an effects box"
This is the mentality of many "pro" users..

IMO, Vegas is THE best NLE on the market.. reason being that it does what it says it does and the only real issue i have with it, is the support for other broadcast formats other tan XDCamHD... of which it has virtually none.. .
Compared to Avid Express, PremPro, Liquid and Edius, IMO, Vegas is far more powerful ALL ROUND... segregated however one can easily pinpoint its weaknesses in less than a heartbeat...
Whats my point?
Well, it seems the marketing machine are targeting the wrong market.... i thnk so anyway..
instead of trying to nail new users.. they shoul dbe trying to retain old users.. its the old users who are the ones to convinve new users to take Vegas on board.... its the old users who save Sony countless hours on support lines... its the old users who build upon the idea and show how Vegas can be used to the fullest advantage...
however if these old users are fed up with the lack of innovative and useful upgrades, then they WILL jump ship.. hell its happening with PremPro2... i mean.. prem1.5 allowed one to capture straight to cineform.. vegas did NOT have that unless you had a decklink or otehr third party card of the same flavour... with Prem, all u needed was firewire and BAM, theres your cineform... I dont see why Vegas couldnt do this either...
I mean imagine trying to do a long form conversion? 6 hours raw footage needing to be converted to cineform... how long woudl that take??? a little over 5 hours to proces on a dual core 2.0 Pentium D... but if i used premiere.. id save 5 hours of processing time (not to mention 5 hours of wear and tear on my gear) if i captured straight to cineform.... hell i used to urge buyers to buy BOTH and capture in premiere, tehn import the CineAVI's to vegas... Premiere was only used for capturing...
thast jsut one issue..

now though, we have PP2 with realtime MPG HD management through Nvidia hardware.. IMO, much more efficient and versatile than a matrox card and much cheaper.. Who knows if vegas will run along similar lines one day, but i trully doubt it.. i honestly dont see Vegas heading this way, as Sony have always been purely software based without any hardware integration... as in HW to boost performance.

Premieere is built with bolt on architecture in mind... need a plugin? add it.... need to bounce a file from app to app, do it... its a no brainer and it works.. need realtime multi HDV tracks.. col.. go grab a hardcore gamers Nvidia card and go nuts.. or go grab an RT2... what do vegas users have?
Cineform??
New drive management? Excuse me, my 170mb/s avg 4disk IDE raid array dont need management... It reads perfectly fine.. its your firggin encoder/decoder my friend....

Vegas is getting there, but in so many words... then again, one must also consider the fact that Adobe have been at this for almost if not over a decade...

Who knows where this will all lead... i mean hell.. i was hoping for BluRay authorng within DVDA4... no mention of it.. and i dont want to jump the gun, but i wont be upgrading if there is no BD or HD DVD support...
And i sure as hell aint sitting back and hoping for an "update" to give it to me.. not if the h.264 encoder "add on" update is anythign to go by.. i mean. how pathetic is that encoder compared to the MC encoder plug for PP2.... Sure it may look good, but i may want to tweak my encode... oops.. no i cant do that.. sorry...
whatever....

Sorry but like a builder, or a mechanic, or an electrician.. ive got money to make using these tools... and if these tools dont help me make money efficiently, then i buy new tools..
Its a simple equation...

I'm no video editing expert but the Vegas 7 upgrade seems a litttle underwhelming. I was hoping for more audio/video editing options. I'll wait to see the final release but the 'NEW' specs advertised on this site aren't breaking new ground.

I have some ongoing issues with Vegas crashing and if V7 fixes those, then I'll upgrade but really, I've been waiting for this release before deciding whether to move over to Premiere Pro or maybe even Final Cut. Can't say I've seen anything in this release that would entice me to stay with Vegas other than it's the NLE I know vs having to learn something else.