Jeff,

I think you could use more energy in the trailer, at least at the beginning. You have the title card come at the audience, put it comes in rather slow. For a fitness audience, I think viewers will accept faster motions. I see that you are going for a change of energy where the beat comes in. If you are going for "epic" at the beginning with the low sounds, then I think you could use longer dissolves to get that feeling. A modern text effect this days has the titles moving and blur/dissolving on as while the movement continues, not sure if that is clear, but you seen it on a lot of commercials these days.

I think you also at the beginning have to sell the idea of kettlebells. Most people have never heard of them.**** So they don't know the benefits of them. You will have people looking at this trailer because they know your gym and know kettlebells, but you will also have people looking at it, because somebody said to them, "hey look at this." So this will be a totally new concept to them.
I think I would change the structure of the trailer a bit. The first part would be

Intro -high energy
The benefits of Kettlebells

So I would do this and then go into why this video and this workout is so good. So in the first part, I would use the video without graphics onscreen and without the voiceover. I would do all that in the second part after I have the people excited about kettlebells. So the second part is

The Benefits of this video
---easy to follow instruction
---easy to follow along onscreen
---excellent results

Get started Today!



****By the way, my wife walked in as I had the video paused and she said "What's that?"

It looks like a really good workout.

Buster, THANKS! That is great. Really appreciate it. I literally put that trailer together in under an hour to get something up there quick. But you are absolutely right. I need to get something more descriptive going. My first thought was that people would be reading the text description on the website itself and then clicking on the clip... but who knows where this thing will be forwarded to... best to include the background WITH it. Really appreciate the feedback.

Kent,
This was shot in Providence, RI overlooking the "downcity" section of town. Great place to visit if you've never been.

Best,
Jeff

The music from 0:34 to 0:42 is a little too dramatic. It sounds as if you have randomly thrown in the music pieces. Try to make the music fit the video, the atmosphere!
It looks like you have either used two different cameras, or different settings on them, although it seems that you have synchronized them well (or at least you have synchronized the footage well).

I would recommend using only one piece of music...hopefully one that keeps the energy high for 1:00.

Hmmm... yep, I think you are right. I actually just took those clips as is (the individual songs actual underly those sections of the DVD) and mashed them together as "in beat" as i could manage.

I should pick 1 song and re-render each of those clips without their original music backing tracks.

Thanks!
Jeff