OT: Sony and Beta flashback

filmy wrote on 2/22/2005, 11:10 PM
I came across this and thought it was somehow funny - and also kind of sad. Some of the higlights in the rise and fall of Beta in Sony-land.

* June 1974 - Sony holds demo of first working Beta prototype

* June 1975 - Sony introduces SL-6300 Beta deck, and LV-1801 TV/VCR console, in Japan. Console demoed at Summer CES in Chicago.

* February 1976 - Sony introduces SL-7200 deck at $1260, with optional timer for $40. Sony deliberately eliminates video input and audio dub mode for U.S. version of the Japanese model.

* September 1978 - Sony introduces the SL-5400, first BII/BIII recorder; first consumer VCR with visible picture search. Sony assures the public that VHS will never match this feature.

* June 1982 - Sony secretly previews Beta Hi-Fi to software suppliers at Summer CES, causing widespread rumors and turmoil. Sony also intros the SL-2500 , first Beta VCR with infrared remote.

* January 1983 - Sony ballyhoos Beta Hi-Fi at Winter CES with the SL-5200 in an elaborate demonstration. Assures press and public that VHS will never be able to match this feature.

* January 1985 - Sony introduces SuperBeta at Winter CES with the high-end SL-HF900 and assures the public that VHS will never be able to match this feature. The SL-HF900 is first VCR with jog/shuttle knob.

* August 1986 - Sony introduces the high-end, feature-laden SL-HF1000, first consumer editing VCR with flying erase heads and improved "Super High-Band" recording mode, but in B-I only. Only Sony Beta to ever have a built-in character generator and Black Screen mode.

* June 1987 - JVC demos Super VHS at Summer CES, claiming 400 lines of resolution. Sony counters with demo of ED Beta format, using new metal tape, claiming 500 lines of resolution.

* January 8, 1988 - Sony demonstrates finished ED Beta models, prototype ED Beta camcorder, and U.S. Laserdisc players. Denies persistent rumors that they will soon market VHS recorders. (related article from 1988 - Sony tries to fight back with Beta ED)

* January 12, 1988 - Sony announces they will add VHS format to worldwide product line. Assures public that they will not abandon existing Beta market.

* 1993 - Sony introduces the LAST American Beta VCR, the SL-HF2000. Mediocre picture quality, few features.

* August 2002 - Sony Tokyo FORMALLY announces it will cease production of all Beta machines worldwide by the end of the year.

Comments

Laurence wrote on 2/22/2005, 11:25 PM
I have a feeling that they're going to do it all again with their new Blue-Ray HD DVD format.
Stonefield wrote on 2/22/2005, 11:38 PM
Of course we all know that the HDV format is the one that's gonna be the future....right ....right ???

It's time to leave "videotape" behind I think....
Chienworks wrote on 2/23/2005, 4:15 AM
Ah, how sad. SONY has quite a reputation for introducing revolutionary new formats that are far above the competition, but that somehow never end up catching on. At least they spur the competition on into bettering their versions, which SONY then adopts and improves as well.
SonyEPM wrote on 2/23/2005, 5:27 PM
Yes, it is sad but true that one of the beta formats (consumer) didn't catch on and was eol'd. I still have a consumer beta player out in the garage somewhere, liked it for what it was, haven't plugged it in in years. The pro formats that use the beta form factor- betacam plain, sp, sx, imx, digi, really even HDCAM...all of those "survived" ..or more properly continue to dominate the pro sector all over the world. So I wouldn't say the beta family never caught on...more like one of the cousins didn't get elected to congress and all the rest did.

The Blu-ray initiative...just theorizing here on what could possibly happen but what if you as a production professional could:

a) Eliminate tape altogether from you workflow, do everything on disc, same cost per storage hr as pro-grade tape. More specifically, capture and print to tape become faster than real time windows file transfers rather than real-time, system critical bit-for bit recording operations. No matter what system you had, you could acquire, edit, and output HD masters if you wanted...you could do it from a crummy laptop if you wanted to. Like it?

b) Count on a huge number of people having a blu-ray/HD capable disc player that could play YOUR HD projects, installed in millions of households around the world within 18-24 months, at a user-cost of a few hundred bucks. Like it?