Forum User Mindmatter asked this question in regards to the fallout over the release of Final Cut Pro X:
"Why is it that none of these articles ever mention Vegas as an alternative?? It's always just "going back to avid" or "switching to Adobe Premiere". Strange isn't it? Is vegas stil lnot considered a pro software?"
I've thought this, and commented on it, repeatedly. Vegas does what FCPX SHOULD have done - 64-bit, maintaining the feature set of FCP, while moving the editing paradigm into the 21st century, and adding speed and ease-of-use to the platform.
Why don't video professionals consider Vegas as an alternative to the now-dead FCP? Perhaps because the marketing people at Sony don't. There's never been a serious push from Sony to present Vegas as a tool that can be used as a beginning-to-end solution for big-budget projects.
The frustrating thing is, it could be, especially given Sony's resources:
They manufacture high-end video cameras.
They have a professional NLE.
They own movie studios.
They control distribution.
The solution is simple.
Put someone in charge of a team, on one of their next big-budget films, with one goal. Make this film, using Sony products from end-to-end, including shooting on the PMW F3 or the F35, editing on Vegas, distributed through Sony theatrically and on Blu-Ray.
And then promote the hell out of Vegas, the way Apple did with Final Cut with Cold Mountain and Walter Murch.
There may be some struggles. Sony may find that their EDL and OMF tools need some work. They may find that Vegas Pro 10 wasn't quite up to the job. But Vegas Pro 11 will be. Because the experience of using their tool on a job that pushes its limitations result in the tools growth. Just as using Final Cut on Cold Mountain, before Final Cut was ready for such a job, did.
"Why is it that none of these articles ever mention Vegas as an alternative?? It's always just "going back to avid" or "switching to Adobe Premiere". Strange isn't it? Is vegas stil lnot considered a pro software?"
I've thought this, and commented on it, repeatedly. Vegas does what FCPX SHOULD have done - 64-bit, maintaining the feature set of FCP, while moving the editing paradigm into the 21st century, and adding speed and ease-of-use to the platform.
Why don't video professionals consider Vegas as an alternative to the now-dead FCP? Perhaps because the marketing people at Sony don't. There's never been a serious push from Sony to present Vegas as a tool that can be used as a beginning-to-end solution for big-budget projects.
The frustrating thing is, it could be, especially given Sony's resources:
They manufacture high-end video cameras.
They have a professional NLE.
They own movie studios.
They control distribution.
The solution is simple.
Put someone in charge of a team, on one of their next big-budget films, with one goal. Make this film, using Sony products from end-to-end, including shooting on the PMW F3 or the F35, editing on Vegas, distributed through Sony theatrically and on Blu-Ray.
And then promote the hell out of Vegas, the way Apple did with Final Cut with Cold Mountain and Walter Murch.
There may be some struggles. Sony may find that their EDL and OMF tools need some work. They may find that Vegas Pro 10 wasn't quite up to the job. But Vegas Pro 11 will be. Because the experience of using their tool on a job that pushes its limitations result in the tools growth. Just as using Final Cut on Cold Mountain, before Final Cut was ready for such a job, did.