The humour in lambasting, "mildly" ridiculing and celebrating the "other" commercials through this "consequences" genre, is done with much style, grace, lightness and just downright much attention to so much detail and awareness that this is what makes me glad to be part of the human race - totally, brilliantly human . . . . .
It's that whole thing of taking an original idea and adding to it something else that uses that same idea as its own petard to be strung up with. Clever . . . using all that reclaimed detritus of our living-space.
I spotted:
AUDI (hysterical!)
SONY ( several references there . . )
Guinness
Benecol(?)
Well it started when Tim Smit won a SR5 in a competition to make a fake trailer for Grindhouse. He bought a HC1 and taught himself AE and 3DS Max, the later just for the spaceship/helicopter thingy. I do see a few Videocopilot projects in this piece.
So you don't need a budget to make compelling SciFi. Just a compelling story that works within your means or maybe in this case his means dictated the story.
I think you can call it a continuous take video. Considering the band members start the video splattered in paint, you can tell it took more than one take.
Um, The Way Things is go is an example of a Rube Goldberg Machine. The two guys who created the "The Way Things Go" didn't invent the idea. They stole it just as much as OK, Go did. It's a genre. Hell, Rube Goldberg wrote a movie that the Three Stooges starred in 1930.