thanks for the answer.
however, I think you are exaggerating. "way too small a market" is for hybrid cars. not Mac based studios and audio producers...

anyway, do they really need to divert a lot of effort and resources?
or is it more of a policy to try and push their Vaio's and all?

do they really need to divert a lot of effort and resources?

This is a huge undertaking. We have always been a "Windows House". Moving to the Mac would be a serious effort.

is it more of a policy to try and push their Vaio's and all?
There is no conspiracy.

Peter

Considering how many Vaios ship with competing media software installed, it's a no-brainer that there's no relationship.

No conspiracy. The real conspiracy is the clever one that brained washed many that "Creative people use Macs".


geoff

I didn't say conspiracy - I said policy - open, out loud.

the thing is, a lot of people use macs. be them creative or not. I think it is a huge market and I fail to see why the effort is not worth it for SONY. you have all kind of small scale applications that are already working on both platforms. a software so good and well designed like Vegas Pro would definitely be a hit in the Mac world as well.

I am a big fan of Vegas and have been working with it since its first version. However I do feel comfortable on Mac and I think it is a more friendly and pleasant environment to spend 10 sometimes 12 studio hours a day with...

Presumably you are using applications for 10-12 hours a day - not dabbling with the OS. If some of your apps (or plugs) are Mac-only, then you have a complication. Else it shouldn't matter what plaform.

Vegas is Vegas and would not be different in any way if it was on Mac. Apart from some odd key-strokes and 'limiting' mouse behaviour.

geoff

Not only is it not a huge market, it's not even a small market. Maybe ultra mini nanomarket would describe it. First of all a very small, almost negligible percentage of population uses macs. And those that do use macs and edit video will go for FCP because papa Steve told them it's the bestest of them all and if he says it it must be true ( If they didn't follow that logic, they wouldn't have bought a mac in the first place ).

It would be a huge waste of time for Sony to try coding a mac version. It's not a small task, then after that comes support, and Apple is well known for breaking 3rd party apps with almost every upgrade of their OS. It's just a headache nobody needs.

You choose applications you want/need, then you choose the OS that supports them , not the other way around. OS itself is irrelevant in this day and age. Even OSX seems to be stable enough for serious work ( if you are happy with limited options/numbers of apps it supports )

I think it is a huge market...

How huge do you think it is? 1000/10000/100000 users?

you have all kind of small scale applications that are already working on both platforms.

We do?!?

Sony Creative Software doesn't have any native OSX apps. Don't confuse us with any other division of Sony.

Regardless, what do you consider a "small scale application"? Vegas is anything but a small scale application.

Just curious....we hear this every so often, and I just want to better understand what the perception is out there.

Peter

Much as I'd love to see Vegas upset the power struggle between Apple and Adobe on the Mac, I'd imagine the development costs would be insane. Writing Scripts and Extensions in Objective C sounds like a fun ride, though... =)

To directly answer your question, Peter, I think the general perception is that Vegas would fit the "creativity" brand of Mac OS X, and that it would be more attractive than the somewhat constrained "podcast apps" like iMovie or Garageband, while leveraging its audio capabilities to nudge After Effects, Premiere and Final Cut slightly to the edge of the prosumer market. Hell, it might even give Final Cut a nosebleed among the pros, I assume you did catch the Vegas screenshots in the last Mythbusters ep? =)

I know if we ran Macs at work we'd be welcoming the open-ended feel that Vegas brings -- we're severely addicted to our proprietary scripts -- but I also know we're not exactly the core demographic. As for market size, I have no clue. There are a guesstimate of 20 million Mac users out there, and they're disproportionately people in creative lines of work.

I own and use a Mac, on which I run Windows specifically for Vegas.

Unfortunately since the advent of AVCHD and the problems Vegas has with it in its native form I've migrated to FCP which transcodes it into Apple ProRes and plays it smoothly.

I'm now producing a LifeStyle program shot totally on Panasonic AVCHD (HMC-150 series) cameras. I'd edit it in Vegas on my Mac Pro if I could replay the AVCHD smoothly.

Sony is never going to release a Mac version of Vegas, not their market.

Personally I'd prefer them to get the bugs out of the Windows version and I might consider returning to the program.

New Hope Media