There's not even so much as a press release covering it.
Don't think the use of the word "creative" adds anything, rather it sounds kind of twee. After all if the software is creative, why does it need us?
Bob.
I have seen this on and off for a couple months now, mostly in background tech news blogs. It appears more for retail customer impact than pro market, but it can't hurt. The first time I saw it, I though retail, but then heard about some rumors about Sony's ENG people working more with SMS staff. But people complaining about cross division work / job assignments usually needs to be taken with a grain of salt. The PSP3 and PSP product interconnection probably is higher on the job queue than ENG.
There are millions of this units that need "content" vs live feed from ENG hardware or a 64 bit pipeline,( we'll take 32bit).
Sony Creative Software is managing the marketing of Blu-print....... so, maybe they will be given the new and secret mobile "XPRI" 32bit pipeline and a few internal graphic products from Sony movie. If you can buy Blu-print or lease it, vegas or FCP probably is not the source editor.